My partner Sef and I co-founded Third World Famous in 2005 because we saw firsthand how the voices of the 99%—the culture-shapers, the storytellers, the ones building something from nothing—are too often overlooked. But we don’t stay silent. We make noise. We make art. We make history.

I’m Bramma—award-winning instructor, historian, diaspora expert, and change-maker. Third World Famous isn’t just a brand to us; it’s a movement. It’s a space where culture, conversation, and creativity collide. Inspired by the deep roots of the Caribbean and the global impact of the Third World, this brand represents the people who push forward, break barriers, and refuse to be erased.

The Third World isn’t just a place—it’s a spirit. It’s in every bold idea, every piece of art, every moment of resilience.

We are the 99%, and we’re here to make the Third World famous.

Wear your story. Wear your pride. Wear it loud.